itSMF Conference and Exhibition 7th – 9th November 2005, Brighton
Sunrise show Sostenuto ITSM at the itSMF farewell to Brighton
Time for Nostalgia
There is a poetic symmetry to what is the last annual itSMF conference and exhibition to be held in Brighton. Regular visitors to the grand but very old Metropole will be sad to see such an unusual event venue being discarded, but will also recognise that as the market changes and professionalises, it is time to move to more modern facilities.
When we all assemble at the event in 2006, instead of popping out at lunchtime and absorbing the clean, cold air while surveying the bleak, barren majesty of Brighton’s famous beach, we will be faced with the NEC car park. The plush surroundings of the new venue will of course instantly create a new impression for the itSMF and IT services in general, but in some ways it will never replace the slightly shabby Victorian grandeur of the old Brighton building.
However, the change next year in venue is necessary and reflects the overall market development quite accurately. IT service management is changing at a furious rate, as it gets sucked ever closer to the corporate core and its value comes under great scrutiny. In terms of itSMF, record visitors and exhibitor numbers are forecast this year and the number of presentations and top name speakers has also increased. For the presentations, ITIL (IT Infrastructure Library) and BS 15000 (the British Standard for IT service management) will feature heavily with topics focusing on service support, service delivery, application management, and ICT infrastructure management.
Presentations will come from headline private sector user organisations such as Dixons, Sony Europe, American Express, Unilever, and Barclaycard. There will also be talks from major public sector organisations such as Inland Revenue, Companies House, Environment Agency and GCHQ.
Sunrise to show latest version of Sostenuto ITSM
One of the big strengths of the annual itSMF event is its ability to balance the needs of the conference and exhibition. The seniority of the itSMF members means that hard sale tactics are frowned upon and because the itSMF itself is non-profit making, it is able to resist calls for a grand, road show style event where visitors are bombarded by noise and tacky freebies. The exhibition therefore is low key compared to other exhibitions, but low key in a constructive way. The vendors are on their best behavior and tend to populate stands with staff who can address the complex, real life questions rather than just deliver a sales pitch.
Following a strong showing at the HITS (Helpdesk and IT Support) event in April where it boasted one of the busiest stands, Sunrise will be showing off Sostentuo ITSM with its ‘beyond ITIL” concept at the very centre of the product offering. An announcement, currently under wraps, will also be made by Sunrise which is expected to be popular with the show visitors at itSMF.
Sostenuto ITSM has been designed to incorporate best practices based on the ITIL methodology. The latest version brings the incident, problem, change and release management services closer together to streamline the process of managing IT services and projects.
Sostenuto ITSM now also provides SLA cover for problem and change management to allow the analytical benefits of service level management to be used against a larger, improved report pack. The range of web services which integrate with Sostenuto have also been expanded with shipped examples of postcode, SMS and Centennial, providing a total management tool for IT Services.
ITIL compatibility is just the starting point as Sostenuto ITSM offers true end-to-end service management, and organisations such as Abacus, Anglian Water, Birmingham City Council, British Heart Foundation and Eidos are experiencing the Sostenuto difference. Recent press comments have highlighted this trend:
“Sostenuto’s flexibility means users can go beyond traditional helpdesk routines and integrate their ITSM firmly within their businesses” (Computer Weekly, July 05)
“Sostenuto’s implications go way beyond the helpdesk. In some respects, it is probably the first of the mainstream that could genuinely reflect the broader brief of the Service Desk (ITServicesUK.com, April 05)
Sunrise Marketing Manager Angela Steel is looking forward to the final year at Brighton:
This year’s show promises to be a great one and we are looking forward to meeting all visitors. An announcement will be made on the Sunrise stand that I am sure will be greatly received!
See the Sunrise team on stand R19, Hall 7, for the eagerly anticipated announcement and a full demonstration of Sostenuto ITSM.