Sunrise decision not to attend HITSS 2006

News Release

Customers to benefit in more targeted strategy

 Chessington 16th January 2006 This year, Sunrise has taken the decision not to attend the Help Desk and IT Support Show at Olympia.

HITSS is an important event in the helpdesk industry’s calendar, and Sunrise has been one of its most active supporters since its inception, however, as the company”s offerings have evolved to meet much broader service management requirements, the show has become only partially representative of the market within which Sunrise now operates.

This market shift, combined with an even stronger focus on maximising value for Sunrise’s customers has led the management team to re-direct the company’s significant HITSS spend towards other activities including product enhancements, improved customer communications and support materials.

“We have taken a long and hard look at all our activities with the deliberate view that we would not be constrained by convention, or ‘the way things have always been done, said Tom Weston, Sunrise’s Chairman. This is a positive decision on our part and I firmly believe it will pay off in real terms for Sunrise and result in tangible benefits for our customers. As a result I am looking forward to making some exciting announcements during the course of 2006.

For those who were planning to visit Sunrise at the show, we will be more than happy to come and visit you for a demonstration. Please just call 020 8391 9000 or email welcome@sunrisesw.com

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