As 2025 draws to a close, I’ve been reflecting on a year that’s seen Sunrise continue to grow, evolve and deliver real impact for the service desk community. From deeper conversations with customers and partners, to meaningful product innovation and a growing team, it’s been a year that’s reinforced why Sunrise exists.
It’s been a year of connection, progress and momentum – and one I’m incredibly proud of. Here are a few of the highlights that really stand out for me.
A real highlight of 2025 has been getting out and about, meeting service desk professionals face-to-face and showing exactly how Sunrise helps service desks shine.
At ITSX Scotland in beautiful Edinburgh, it was our first time at the event and a great opportunity to introduce Sunrise to a brand-new audience. We had some interesting conversations with teams frustrated by complex tools and looking for something simpler, more flexible, and built for real service desks. It was a pleasure to demonstrate how Sunrise supports teams day-to-day, without getting in the way.
The SDI Spark Conference was another standout. Across a few busy days, we spoke with service desk leaders about rising demand, limited resources and the pressure to prove value to the wider business – challenges that sit at the heart of why Sunrise exists. It was also a proud moment to see two Sunrise customers recognised at the SDI Awards Gala, reinforcing what’s possible with the right tools in place.
And of course, SITS – back again for a good few days of conversations, demos and honest discussions. As ever, it gave us the chance to show how Sunrise’s built-in best practice, configurability and stability help service desks deliver consistent, high-quality support without unnecessary complexity.
Alongside our in-person events, we also ran a range of online webinars with SDI and SITS, helping us share best practice, showcase Sunrise in action, and reach teams who couldn’t join us in person.
2025 has also been a year of growth. We’ve had the pleasure of welcoming new customers into the Sunrise family, and it’s been energising to see how organisations across different sectors are using Sunrise to simplify service management and better support their wider business.
Behind the scenes, our own team has grown too. We’ve seen new Sunrisers join us, bringing fresh ideas and energy, as well as some very welcome returning faces. That mix of new perspectives and deep experience is a huge strength for us.
A major milestone for Sunrise in 2025 has been the launch of our new AI initiatives, powered by Solvyr™, our intelligent AI engine.
This hasn’t been about jumping on the AI bandwagon. Our focus has always been simple: use AI where it genuinely helps service desks work smarter, faster and with less friction.
The Sunrise team has put a huge amount of thought, effort and real-world service desk experience into shaping these capabilities, and the results are already speaking for themselves.
And we’re only just getting started. There’s more innovation on the roadmap, more ideas coming from the Sunrise team, and even more ways Solvyr™ will help service desks shine in the year ahead.
If you’d like to learn more about how Sunrise AI and Solvyr™ are supporting service desks today, you can explore our approach here: https://info.sunrisesoftware.com/ai-at-sunrise-1
This year also took several of us further afield.
Members of the Sunrise team and I travelled to Miami, Rotterdam and the Cotswolds to attend Volaris Group events. These trips are about far more than travel, they’re about learning from other businesses, sharing what works, and understanding how we can continue to build a strong, sustainable company while staying true to who we are.
Being part of the Volaris network gives us the opportunity to learn from a global community, while still operating with the focus, care and independence of a small, specialist team. If you’d like to learn more about this journey, I’d encourage you to read Small Company, Big Network: Scaling Sunrise with Volaris.
As proud as I am of what we’ve achieved in 2025, I’m even more excited about what’s ahead.
We’ll continue to invest in our product, our people and our customers. We’ll keep listening to service desks, challenging complexity, and doing what Sunrise has always done best – helping IT teams support everyone else.
Thank you to our customers, partners and Sunrisers for making 2025 such a strong year. Roll on 2026 - we can’t wait to see what it brings!